How one girl met one boy and built Brooklyn’s sweetest bakery.
In the beginning there were six types of cookies, four flights of stairs and one girl: Dawn Casale, an accessories manager at Barney’s who ditched a career peddling glittery baubles and silk stockings to launch a business born of butter and a longtime dream.
“At Barneys, I worked all day with pretty things, and my idea was to do the same for cookies.”
Everything is relative. The shop’s sepia-toned photographs show Casale’s grandmother peering out the window of her Brooklyn apartment and Crofton’s grandparents on their honeymoon in New Hampshire. The next generation, two-year-old Nate, regards whoopee (sic) pies are a birthright.